Recent years have seen the introduction of "driver assistance systems," or ADAS, in nearly every new model of car. These systems help drivers in a number of ways, as is evident from years of experience, which includes warning drivers in the event of an alert, reducing driver stress, and so on. Due to a lack of trust between driver-vehicle automation, research into technologies that ensure not only safety standards, but also caring for comfort and personalization parameters of a user, remains necessary. To get there, we need in-vehicle assistance systems equipped with cognitively-enabled technologies. Once widely adopted, these systems will improve people's confidence in their automobiles. This is why modern advancements may inspire a societal shift toward automating more tasks and placing greater trust in machines.