" Education is all about how we can change ourselves, it's not about getting degrees. "
Ankit R. Patel


One of the few researcher in the world who have been collaborating with MIT (1st in Technology) and Royal College of Art (1st in Design)
नमस्ते, Let's Talk!


17th International ACM Conference on Automotive User Interfaces and Interactive Vehicular Applications
(AutomotiveUI)
September 22-25, 2025
Brisbane, Australia
Shaping In-Vehicle Behaviours through Activity-Centered Design
September 22, 2025
Room No. P506A
(8:30 AM to 12:30 PM Brisbane Time)


In today’s fast-paced society, most individuals commute either by personal vehicle or public transportation. User preferences and requirements are crucial, with design playing a significant role. The nature of design should be such that it is both inclusive and assimilative, and its purpose is to propel innovation and progress while also improving the quality of life of the user. That is why a general focus was given to the user-centered design approach while developing vehicles, especially, cabin (cockpit) design. With prioritizing the user activities, it is interesting to explore how users’ experience and behavior vary through the application of different design approaches. Nevertheless, existing literature has significantly overlooked the impact of design approaches on “human activity". Therefore, the main objective of the workshop is to examine the relationships between activity-centered design and user behavior.
The aim of this workshop is to open up a discussion amongst scholars and practitioners in the automotive sector about the following topics, among others:
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User needs and requirements with various design environments
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User-friendly designs for user activities inside the cabin
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Human factors associated with different design features within cabin environments
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User behavior changes due to various design-based features
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Various design modules for in-cabin environments
With a focus on "users' activities," this workshop adds to the literature on user-centered design, human factors, and in-vehicle technology. Keeping this in mind, the workshop will seek to answer the following research questions (RQ):
RQ1: In what ways does the activity-centered design approach influence the behaviors of the users?
RQ2: What factors define and shape human behaviors in terms of user knowledge, acceptability, user experience, and safe behaviors regarding future vehicles?
RQ3: How might future design promote inclusion and assist people in varied activities?
Location (Room No.): 506A
Introduction (08:30 To 08:45)
Introduction and discussion of the workshop’s objectives.
Expectation setting among the organizers and workshop participants.
Keynote Address 1 ~ Online (08:45 To 09:15)
Lee Skrypchuk, Jaguar Land Rover, UK
Title: "Identifying the Need - An OEM Perspective on Using Different Forms of Data to Prioritise What Activities to Focus On"
Keynote Address 2 ~ Onsite (09:15 To 09:45)
Gemma Read, University of the Sunshine Coast, Australia
Title: "Beyond Usability: Human Factors Approaches for Optimising Human-Machine Interaction"
Keynote Address 3 ~ Onsite (09:45 To 10:15)
Jiayu (Zoe) Wu, Royal College of Art, UK
Title: "Making the Future of Mobility Accessible and Enjoyable"
Break (10:15 To 10:45)
Break for tea/coffee and informal networking.
Session#1 ~ (10:45 To 11:25)
Open discussion among participants (in groups) on various parameters/factors that play a pivotal role in human activities due to various design concepts.
Session#2 ~ (11:25 To 12:05)
Informed by Session 1 discussion, participants will create an affinity diagram. More extensive discussion on the factors presented by the participants.
Closing ~ (12:05 To 12:30)
Discussion on the learning outcomes from the workshop, future challenges, and how to address these challenges and opportunities.
Lee Skrypchuk
Senior Technical Specialist-Human Machine Interface
Jaguar Land Rover, UK

"Identifying the need - an OEM perspective on using different forms of data to prioritise what activities to focus on
Lee is a Senior Technical Specialist in Human Machine Interface (HMI) at JLR. He completed a bachelor’s degree in Electronics & Computing at the Nottingham Trent University before moving onto a master’s degree in Display Technology, Systems & Applications at Dundee University and a PhD in engineering at the University of Cambridge looking at the impact of vehicle interface systems on driver situation awareness. His career in industry started at Alpine Electronics in 2003 working on the development of touchscreen interfaces for use on JLR products, where he was solely responsible for the development of the first OEM interface to make use of Macromedia Flash in production environment. In 2007 he joined Jaguar Land Rover Research working on HMI systems with a special interest in Display Technology. Here, he worked on a number of technology projects including Dual View Display, Haptic Touchscreen and novel optical performance modelling. In 2011 he was promoted to position of Technical Specialist in HMI and subsequently into a senior position in 2021, where his focus is on research and development of the future HMI strategy for JLR vehicles. This covers all technical aspects of interface technology and spans the disciplines of engineering, human factors, psychology and human centred design. He has been the technical lead on projects such as laser-based head up display, eye tracking and driver monitoring, next generation touch interaction, gesture, 3D displays, haptic feedback and is responsible for future technology research roadmaps in this subject area. Lee is a recognised chartered engineer with the Institute for Engineering and Technology and was until recently a UKRI sponsored Future Leaders Fellow, a government funded program targeting developing research leaders of the future.

Gemma Read
Director, Centre for Human Factors and Sociotechnical Systems
University of the Sunshine Coast, Australia

"Beyond Usability: Human Factors Approaches for Optimising Human-Machine Interaction "
Gemma Read is an Associate Professor in Psychology and the Director of the Centre for Human Factors and Sociotechnical Systems at the University of the Sunshine Coast, Queensland, Australia. She gained her PhD in Human Factors from Monash University also holds undergraduate degrees in behavioural science and law. Associate Professor Read’s research spans road, rail, aviation and maritime, with a particular focus on safety and accident prevention. In addition, she has led and contributed to projects in related areas including workplace safety, healthcare and defence. She has published 4 books and over 90 peer reviewed journal articles and has work has attracted awards from the UK’s Chartered Institute of Ergonomics and Human Factors, the Australian Aviation Psychology Association and Queensland Health.

Jiayu (Zoe) Wu
Reader, Intelligent Mobility Design
Royal College of Arts, UK

"Making the Future of Mobility Accessible and Enjoyable"
Dr. Jiayu Wu, is Reader in Intelligent Mobility Design at the Intelligent Mobility Design Centre (IMDC) of the Royal College of Art (RCA). She leads IMDC’s collaborative innovation research projects at the Hyundai-Kia Innovation Lab and Humanising Technology Research Studio, focusing on mobility inclusive design methods, UI and UX for vehicles, transport apps and services. Her research interests include exploring how user experiences influence cutting edge technology in new and emerging markets and vice versa. Previously at Volkswagen New Mobility Services in Beijing, her focus was car-sharing service design, new mobility solutions and urban transportation trends. Her projects at the IMDC include Hyundai Kia Innovation Laboratory projects 'Future Luxury’, ‘Emotional Tech’ and ‘MORPH’, AHRC (Arts and Humanities Research Council) funded ‘Challenges of the Future: Mobility’, ‘Inclusive Design for Shared Autonomous Vehicles’ and the Greenwich Automated Transport Environment (GATEway). Dr. Wu is an international speaker at industry events including FISITA (International Federation of Automotive Engineering) and the Mobility Innovators Forum (MIF) and gives invited short courses, seminars and talks at universities including The University of Tokyo, Hanyang University and Tsinghua University.


Ankit R. Patel
University of Minho
Guimaraes, Portugal
Ankit R. Patel is a transport researcher and is currently associated with the University of Minho, Portugal. He has been involved as a keynote speaker in more than 25 international venues, including India, Italy, Germany, the USA, Morocco, the Czech Republic, South Africa, China, and Vietnam. He has associated with various prestigious international conferences like ACM (CHI, NordiCHI, OzCHI, AutomotiveUI, Mindtrek, COMPASS, GROUP, IMX, MuC, India HCI), IEEE (ITEC, AFRICON, e-Science, MELECON, LOGISTIQUA, WF-PST, ECCE, GTSNZ, SeFeT), Design Research Society (LXD), Participatory Design Conference (PDC), and IFAC (CTS). At the ASME/IEEE 2026 Joint Rail Conference (JRC), he will serve as the paper chair. He also serves as a lead editor for the special issue in the Journal on Multimodal User Interfaces (User-Centered Advanced Driver Assistance Systems) and in Future Transportation (Sustainable Transportation and Quality of Life), and as an editorial board member in the International Journal of Innovative Research and Scientific Studies; Journal of Social Economic Research; Future Transportation; Journal of Sustainable Urban Mobility; Transportation Development Research; and Edelweiss Applied Science and Technology. His research interests lie in the fields of automotive human factors and interaction, smart cities, policy and design, sustainable and socially inclusive transportation.

Pnina Gershon
Massachusetts Institute of Technology (MIT)
Cambridge, USA
Pnina Gershon, PhD, is a Research Scientist at MIT AgeLab, Center for Transportation and Logistics, where she co-directs the Advanced Vehicle Technology (AVT) consortium and leads the naturalistic driving research. Dr. Gershon’s research provides the theoretical and applied insights needed to develop solutions to next-generation transportation challenges and advance the future of safe, efficient, accessible, and sustainable mobility. She works closely with the automotive, insurance, and tech industries to deliver data-driven design decisions. Dr. Gershon’s research focuses on the impact of emerging technologies, automated and electrified mobility, driver distraction, impairment, and behaviors of high-risk driver populations on driving safety. Dr. Gershon is an invited member of the National Academies of Sciences Transportation Research Board's Committee on Operator Education and Regulation and a member of the Young and Older Driver Subcommittee. Dr. Gershon received the NIH Fellows Award for Research Excellence (2018) and the NICHD Collaboration Award (2017).
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Azra Habibovic
TRATON R&D
Södertälje, Sweden
Azra Habibovic is currently Technology Leader for Human Factors and Automation at TRATON R&D where she is responsible for defining and driving forward Scania’s roadmap for early stage research in these two areas. Prior to joining TRATON R&D, Azra was with RISE Research Institutes of Sweden as senior researcher and project leader, and with the research center SAFER as research area director for road user behavior. She holds a PhD in Vehicle Safety Systems (2012) and a MSc in Electrical and Electronics Engineering (2006), both from Chalmers University of Technology, Sweden. Her research focuses on improving traffic safety and user experience by means of automation and connectivity. A special interest is design and evaluation of interactions in and around automated vehicles, including interactions related to remote operation of automated vehicles.

Fjollë Novakazi
Orebro University
Örebro, Sweden
Fjollë Novakazi is a Human Factors researcher specialising in cognitive ergonomics, dedicated to the human-centric development of complex technical systems. She earned her PhD in Human-Technology-Design in December 2023 at the Division of Design & Human Factors at Chalmers University of Technology. Her thesis explored the factors that influence drivers' perception and consequent understanding of driving automation systems.
In 2024, she joined the Centre for Applied Autonomous Sensor Systems (AASS) at Örebro University as a postdoctoral researcher. where she particularly focuses on the factors affecting the successful introduction of collaborative robotics in the manufacturing workplace and participates in efforts to develop a knowledge framework describing the complex setting in production assembly lines to inform the development of intention recognition frameworks for collaborative manufacturing. Fjollë employs an empirical mixed-methods approach in her work, utilising surveys, in-depth interviews, co-design workshops, naturalistic studies, field evaluations, ethnographic observations, and more to gather comprehensive insights for her research.
In her other capacities, Fjollë is an editorial board member of the International Journal of Human Factors and Ergonomics and contributes as a standard developer within TK380/AG 2 Ergonomics and Human Factors at the Swedish Institute for Standards (SIS) and in international working groups, ensuring that ergonomic principles are integrated into technical standards.
Before her tenure in academia, Fjollë worked as a Senior Design Engineer at Volvo Cars. In this role, she led various research studies and supervised activities to ensure the human-centric development of automotive user interfaces. Her work involved interdisciplinary and international collaboration, covering all stages of research projects, from the initial planning and organisation to the execution.

Sakura Akahoshi
University of Tsukuba
Tsukuba, Japan
Sakura Akahoshi is a Ph.D. student in Degree Programs in Systems and Information Engineering at University of Tsukuba, Japan. She is currently staying at the Tsukada Lab. at The University of Tokyo as a visiting student.
Her research interests lie in the fields of human factors, authority distribution during automated driving, human-machine collaboration, and trust-building between humans and automated vehicles. Her current research projects focus on exploring new applications to balance the control authority between humans and automation in the design space of human-machine mediator/arbitration. She stayed at RWTH Aachen University, Germany from September 2023 to February 2024 and was engaged in this topic, which she continues to do to this day.
The goal of her research is to create and embody a new perspective and/or design philosophy toward a successful collaboration between humans and automation.

Areen Alsaid
University of Michigan
Dearborn, USA
Areen Alsaid is an assistant professor of industrial and manufacturing systems engineering at the University of Michigan-Dearborn and the director of the User State Estimation Laboratory. Before joining UM-Dearborn, she worked as a research scientist and data scientist at Ford Motor Company where she worked on developing in-vehicle technologies to increase trust and acceptance of automated vehicles. Areen earned her PhD in Industrial and Systems Engineering from the University of Wisconsin-Madison, and MS degree in Industrial Engineering from the University of Central Florida.
Areen’s research focuses on affective computing and user state estimation to facilitate human and automation teaming. She employs statistical methods, machine learning algorithms, and data visualization techniques to understand user cognitive states and develop strategies to improve interactions between humans and technologies. Her work in the automotive industry includes several projects dedicated to estimating critical driver states such as motion sickness, drowsiness, emotions, and trust.

Kyungjoo Cha
Bournemouth University
Dorset, UK
Kyungjoo Cha is a Principal Academic in Product Design (User Experience Design) in the Department of Design & Engineering at Bournemouth University. She possesses PhD in Design Research and Human-Computer Interaction at Brunel University London.
She previously worked as a design researcher specialising in human-centred design in academia and the commercial sector. She performed several funded research projects focused on user experience design for automobiles sponsored by Jaguar Land Rover at Brunel University London. She recently worked on design research for an autonomous vehicle design partnered with Hyundai and Kia Motors as PI. Before academia, she worked as a consultant in the advertising campaign division of Cheil Worldwide, a Samsung company, which has been the Headquarters of the biggest marketing communication agency in South Korea since 2005. She developed brand campaigns and creative media strategies to make brands and products successful in the market for various clients such as Samsung Life Insurance, Asics Sports and CJ.
Her current research interests are in using a human-centred speculative approach in the mobility sector to understand the emotional experience. She has performed several funded research projects that focused on user experience design for automobiles and facilitated a series of design workshops for students, commercial designers, and engineers to practice scenario building, emotional experience mapping, and product/system concept generation.








Location
Queensland University of Technology, Brisbane, Australia



Contact
If you need help or more details about this workshop, please contact:
Ankit R. Patel at majorankit@gmail.com
