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17th International ACM Conference on Automotive User Interfaces and Interactive Vehicular Applications 
(AutomotiveUI)

September 22-25, 2025
Brisbane, Australia

Shaping In-Vehicle Behaviours through Activity-Centered Design

September 22, 2025
Room No. P506A
(8:30 AM to 12:30 PM Brisbane Time)

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In today’s fast-paced society, most individuals commute either by personal vehicle or public transportation. User preferences and requirements are crucial, with design playing a significant role. The nature of design should be such that it is both inclusive and assimilative, and its purpose is to propel innovation and progress while also improving the quality of life of the user. That is why a general focus was given to the user-centered design approach while developing vehicles, especially, cabin (cockpit) design. With prioritizing the user activities, it is interesting to explore how users’ experience and behavior vary through the application of different design approaches. Nevertheless, existing literature has significantly overlooked the impact of design approaches on “human activity". Therefore, the main objective of the workshop is to examine the relationships between activity-centered design and user behavior.

The aim of this workshop is to open up a discussion amongst scholars and practitioners in the automotive sector about the following topics, among others:

  • User needs and requirements with various design environments

  • User-friendly designs for user activities inside the cabin

  • Human factors associated with different design features within cabin environments

  • User behavior changes due to various design-based features

  • Various design modules for in-cabin environments

 

With a focus on "users' activities," this workshop adds to the literature on user-centered design, human factors, and in-vehicle technology. Keeping this in mind, the workshop will seek to answer the following research questions (RQ):

RQ1: In what ways does the activity-centered design approach influence the behaviors of the users?

RQ2: What factors define and shape human behaviors in terms of user knowledge, acceptability, user experience, and safe behaviors regarding future vehicles?

 

RQ3: How might future design promote inclusion and assist people in varied activities?

Location (Room No.):  506A

Introduction (08:30 To 08:45)

Introduction and discussion of the workshop’s objectives.

Expectation setting among the organizers and workshop participants.

Keynote Address 1 ~ Online (08:45 To 09:15) 

Lee Skrypchuk, Jaguar Land Rover, UK 

Title: "Identifying the Need - An OEM Perspective on Using Different Forms of Data to Prioritise What Activities to Focus On" 

Keynote Address 2  ~ Onsite (09:15 To 09:45)

Gemma Read, University of the Sunshine Coast, Australia

Title: "Beyond Usability: Human Factors Approaches for Optimising Human-Machine Interaction"

Keynote Address 3  ~ Onsite (09:45 To 10:15)

Jiayu (Zoe) Wu, Royal College of Art, UK

Title: "Making the Future of Mobility Accessible and Enjoyable"

Break (10:15 To 10:45)

Break for tea/coffee  and informal networking.

Session#1  ~  (10:45 To 11:25)

Open discussion among participants (in groups) on various parameters/factors that play a pivotal role in human activities due to various design concepts.

Session#2  ~  (11:25 To 12:05)

Informed by Session 1 discussion, participants will create an affinity diagram. More extensive discussion on the factors presented by the participants.

Closing  ~ (12:05 To 12:30)

Discussion on the learning outcomes from the workshop, future challenges, and how to address these challenges and opportunities.

Lee Skrypchuk

Senior Technical Specialist-Human Machine Interface

Jaguar Land Rover, UK

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"Identifying the need - an OEM perspective on using different forms of data to prioritise what activities to focus on

Lee is a Senior Technical Specialist in Human Machine Interface (HMI) at JLR. He completed a bachelor’s degree in Electronics & Computing at the Nottingham Trent University before moving onto a master’s degree in Display Technology, Systems & Applications at Dundee University and a PhD in engineering at the University of Cambridge looking at the impact of vehicle interface systems on driver situation awareness. His career in industry started at Alpine Electronics in 2003 working on the development of touchscreen interfaces for use on JLR products, where he was solely responsible for the development of the first OEM interface to make use of Macromedia Flash in production environment. In 2007 he joined Jaguar Land Rover Research working on HMI systems with a special interest in Display Technology.  Here, he worked on a number of technology projects including Dual View Display, Haptic Touchscreen and novel optical performance modelling.  In 2011 he was promoted to position of Technical Specialist in HMI and subsequently into a senior position in 2021, where his focus is on research and development of the future HMI strategy for JLR vehicles. This covers all technical aspects of interface technology and spans the disciplines of engineering, human factors, psychology and human centred design. He has been the technical lead on projects such as laser-based head up display, eye tracking and driver monitoring, next generation touch interaction, gesture, 3D displays, haptic feedback and is responsible for future technology research roadmaps in this subject area.  Lee is a recognised chartered engineer with the Institute for Engineering and Technology and was until recently a  UKRI sponsored Future Leaders Fellow, a government funded program targeting developing research leaders of the future.

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Gemma Read

Director, Centre for Human Factors and Sociotechnical Systems

University of the Sunshine Coast, Australia

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"Beyond Usability: Human Factors Approaches for Optimising Human-Machine Interaction "

Gemma Read is an Associate Professor in Psychology and the Director of the Centre for Human Factors and Sociotechnical Systems at the University of the Sunshine Coast, Queensland, Australia. She gained her PhD in Human Factors from Monash University also holds undergraduate degrees in behavioural science and law. Associate Professor Read’s research spans road, rail, aviation and maritime, with a particular focus on safety and accident prevention. In addition, she has led and contributed to projects in related areas including workplace safety, healthcare and defence. She has published 4 books and over 90 peer reviewed journal articles and has work has attracted awards from the UK’s Chartered Institute of Ergonomics and Human Factors, the Australian Aviation Psychology Association and Queensland Health.

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Jiayu (Zoe) Wu

Reader, Intelligent Mobility Design

Royal College of Arts, UK

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"Making the Future of Mobility Accessible and Enjoyable"

​Dr. Jiayu Wu, is Reader in Intelligent Mobility Design at the Intelligent Mobility Design Centre (IMDC) of the Royal College of Art (RCA). She leads IMDC’s collaborative innovation research projects at the Hyundai-Kia Innovation Lab and Humanising Technology Research Studio, focusing on mobility inclusive design methods, UI and UX for vehicles, transport apps and services. Her research interests include exploring how user experiences influence cutting edge technology in new and emerging markets and vice versa. Previously at Volkswagen New Mobility Services in Beijing, her focus was car-sharing service design, new mobility solutions and urban transportation trends. Her projects at the IMDC include Hyundai Kia Innovation Laboratory projects 'Future Luxury’, ‘Emotional Tech’ and ‘MORPH’, AHRC (Arts and Humanities Research Council) funded ‘Challenges of the Future: Mobility’, ‘Inclusive Design for Shared Autonomous Vehicles’ and the Greenwich Automated Transport Environment (GATEway). Dr. Wu is an international speaker at industry events including FISITA (International Federation of Automotive Engineering) and the Mobility Innovators Forum (MIF) and gives invited short courses, seminars and talks at universities including The University of Tokyo, Hanyang University and Tsinghua University.

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Location
Queensland University of Technology, Brisbane, Australia

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Contact

If you need help or more details about this workshop, please contact:

Ankit R. Patel at majorankit@gmail.com

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